Last week, Honda issued a press release announcing prestigious recognition from Kelley Blue Book's KBB.com The trusted vehicle valuation and information source recently announced the winners of its 2016 Brand Image Awards and here at Honda of Serramonte we were proud to learn the Honda earned recognition as "Best Value Brand."
The annual awards are determined based on consumer automotive perception. The data is gathered from Kelley Blue Book Strategic Insights' (previously Market Intelligence's) Brand Watch study. The online brand and model perception tracking study tracks responses from more than 12,000 new-vehicle shoppers every year, and delivers insight into shopper's perceptions of key factors in regards to purchasing decisions.
"Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book's Best Value Brand again this year," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's KBB.com. "Based on the brand's legendary quality and reliability, Honda previously won that title in 2015, as well as 2011 - 2013."
If you're in the market for a new ride, we would love to invite you to come see what Honda has to offer you. Come visit us for a test drive today. It will be our pleasure to show you around.
*2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc." DA/DS should work with customer and/or third-party ASAP to add the disclaimer to the blog posting.
